This is interesting and even though we rarely think about law firms when we talk about innovation, intrapreneurship for law firms would be a great idea. There are some firms who run an internal competition for innovation; I understand Eversheds is one of those firms, but more should seek innovation, especially differentiated innovation.
We need to remember that the team on the ground, not the management team, see the day to day customer issues and they should be encouraged to use their knowledge and experience to help address them via innovation.
"The solution is something I call 'differentiated innovation'. Differential innovation is positioned smack bang in the middle between incremental and radical innovation. It's a way of giving people an achievable stepping stone so they come up with stuff that's bigger than incremental, but not too big, which would be radical. "The key with positioning 'differentiated innovation' is also to concentrate on customer-focussed problems. It really helps stimulate innovation by positioning activity that people feel they can contribute to, whilst also focussing on innovating around the customer, which really helps drive differentiation and growth."