This is a good article on how more and more law firms are investing in content marketing over more traditional marketing methods, with nearly half of the firms researched responding that they intend on having a documented content strategy in place within the next 12 months. There are of course challenges in adopting a new style of writing and John Corey of Greentarget recommends a good six step framework to implement journalistic practices in writing in this piece. LinkedIn emerges as the platform of choice for pushing out content with over 60% of lawyers using it on a daily basis.