This American article gives US lawyers tips on how to manage obtaining online reviews from clients. I was intrigued as I know not of any such TripAdvisor-style review sites here in the UK. The article mentions www.avvo.com and www.martindale.com and so I looked at these sites and saw what appeared to be genuine client reviews. Interesting.
Would something like this work in the UK? To my mind anything that improves transparency and has the potential to improve the quality of service to clients and keep lawyers on their toes has to be a good thing. What do you think?
Lawyers can be reluctant to ask clients for online reviews. It’s awkward, and they don’t want to risk giving up control of their marketing messaging. In today’s world of oversharing, though, you need to move past these concerns. People, particularly those who grew up in the digital age, will be suspicious and disengaged if they can’t find any third-party testimonials online about your practice.